Expert IT Leadership Blogs

The market for customer relationship management (CRM), software has grown rapidly over the past several years with some analyst firms predicting the CRM market to be worth $81.9 billion by 2025. Market growth has introduced additional market choices and today, Microsoft Dynamics 365 offers the same benefits as more expensive CRM systems, and some ERP offerings as well, at a fraction of the cost.

Originally, Microsoft Dynamics 365 CRM licensing was sold individually. In early 2020 Microsoft allowed customers to design their environment by adopting and paying only for those business apps that they actually needed. This led to the creation of sub-groups under Microsoft Dynamics CRM which now includes Dynamics Sales, Dynamics Marketing, Dynamics Field Service, Dynamics Customer Service and Dynamics Project Service Automation.

With its flexible licensing and contracts, Dynamics 365 has become an appealing choice among a diversity of mid-size enterprises. Gartner consistently places Microsoft in the Leaders Quadrant their Magic Quadrant for CRM based on its completeness of vision and ability to execute in the customer engagement center market including in the 2021 MQ.

A CRM/ERP, however, is only as good as its implementation and how well it meets the needs of its users, another reason for segmenting CRM into more flexible components to meet real customer needs. Many customers have been burned by implementations that grow in complexity and cost leaving them with a lower ROI or worse, lower cash reserves and increased debt resulting from an out-of-control implementation.

Embrace an Expert as Well

This is why it’s so important to choose the right IT Services partner to help with your implementation and customization. What sets SRS apart?

  • We can deliver our services for 20% less than others because we have less overhead and our priorities are not influenced by any pressure to bring in revenue that many high-level partnerships require.
  • We can guarantee a successful implementation by applying the SRS Workscope assessment before any work is done.
  • We can provide a predicable implementation pathway that you can plan on because SRS understands your industry; this accelerates many aspects of the implementation.

This gives us the opportunity to spend more time with you developing custom reports and training you how to build your own custom reports. Our objective is to help you configure your CRM to extract the kinds of insights that result in a competitive edge. We can also help you build custom charts and dashboards.

Workflow Automation Embraced

SRS does business with highly transactional, data heavy clients like legal firms, construction companies, financial services and manufacturing firms; firms that generally need a range of custom programming services. The fact is, there is a significant amount of repetition that can be easily automated in every vertical market and SRS works closely with every client to automate as much as possible only adding to their competitive advantage and "secret sauce."

Bottom line?

Automation frees up valuable human resources for more important roles within the company.


Sharad Suthar

Sharad has a proven track record of delivering successful IT projects underpinned by creative problem-solving and strategic thinking. He brings an extraordinary combination of in-depth technical knowledge, problem-solving skills, and dedication to client satisfaction that enables him and his team at Strategic Response Systems to deliver optimal IT solutions tailored to the specific needs of each organization, from large corporates to small businesses. His impeccable attention to detail and accuracy ensure that his clients get the best possible results.

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